EA rolls out Advertising platform to let companies market "directly into gameplay"

EA launched EA Advertising, a platform enabling brands to place dynamic, real-time ads directly into gameplay via stadium signage and in-game content across its sports titles and other games. The platform includes targeting and measurement tools built for the Frostbite engine, with early clients including Visa, Red Bull, and Peacock.

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Appeared in 2026-06-15.