EA Sports FC, Madden NFL Publisher Announces EA Advertising
IGN · 2 min read · business
EA announced EA Advertising, a platform enabling brands to place dynamic, real-time ads directly into games like Madden NFL and EA Sports FC. The system offers stadium signage, branded cosmetics, in-game challenges, and proprietary targeting via EA's ad server and SDK. Initial partners include Visa, Lowe's, Red Bull, and Mountain Dew.
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