"Nobody's making games for the retired people" – The growing yet underserved market for grey gamers
in newsletterGamesIndustry.biz · 9 min read · culture
Analysts highlight a growing but underserved market of older gamers aged 55+, projected to reach 56.9 million in Western Europe by 2031. Industry executives note few games are designed with retired players' preferences in mind.
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Appeared in 2026-06-04.