Xbox CEO outlines strategy to prioritise cost-efficiency and exclusive titles over premium hardware

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GamesIndustry.biz · 2 min read · business

Xbox CEO Asha Sharma said the industry should prioritize cost-efficient console designs and new business models rather than premium hardware, citing difficulty in asking consumers to spend thousands per generation. Xbox is reintroducing exclusive titles like Gears of War: E-Day and Clockwork Revolution to drive platform growth.

Mentioned entities

Asha Sharma Call of Duty Clockwork Revolution Game Pass Gears of War: E-Day Matthew Ball Microsoft Xbox Xbox Game Studios

Appeared in 2026-06-11.