Xbox’s New Head Of Strategy Says Console Gaming Is ‘Important, Durable, And Still Growing’
in newsletterKotaku · 4 min read · studios
Matthew Ball joined Xbox as chief strategy officer, stating console gaming remains 'important, durable, and still growing.' His focus is reviving major franchises like Halo and Gears of War, which have declined since the Xbox 360 era.
Mentioned entities
Amazon StudiosAsha SharmaBungieCampaign EvolvedGears 5Gears of WarGears of War: E-DayHaloHalo 3Halo InfiniteMatthew BallMicrosoftPS2PS3PS4PS5PlayStationPrime VideoProject HelixUnreal EngineXboxXbox 360Xbox OneXbox Series X/S
Appeared in 2026-05-22.